The Effects of Consumer Lifestyle and Consumer Values on Online Shopping Intentions-A Case Study of Junior Middle School Teachers in Kaohsiung City
碩士 === 高苑科技大學 === 經營管理研究所 === 106 === This study aims to understand the influence of lifestyle and consumption values on online shopping intentions of junior high school teachers in Kaohsiung City. Questionnaire survey was conducted with simple random sampling for data collection. The subjects were...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/b4mng8 |