The Impact of Word-of-Mouth on Online Group Buyers’ Experiential Value and Repurchase Intention
碩士 === 高苑科技大學 === 經營管理研究所 === 106 === With the change of age and the engenderment of ubiquitous internet, consumers start to do online shopping due to the fact that the time they spend on the internet has vastly increased. For the past few years, “group buying” has become more popular in online shop...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/t2c75t |