The Effect of Customization Service, Brand Image and Perceived Value on Consumers’ Purchase Intention: Take Famous Sports Brands as an Example
碩士 === 龍華科技大學 === 企業管理系碩士班 === 106 === The purpose of this study was to investigate whether customized services, brand image, and perceived value influence consumers’ purchase intentions and whether brand image and perceived value act as mediators between customized services and consumers’ purchase...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/v8yn59 |