The influence of the packaging design and brand image of bottled water on consumers’purchase intention
碩士 === 嶺東科技大學 === 國際企業系碩士班 === 106 === Nowadays, Taiwanese people pay much more attention to health issues. The government has established laws banning the sale of sugar-sweetened beverages in elementary and junior high schools. Relevant statistics have shown that the number of consumers of beverage...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bz79mg |