Understanding the Behaviors of Social Media Users in Brand Community :Take Mobile Phones as An Example
碩士 === 嶺東科技大學 === 資訊管理系碩士班 === 106 === In order to promote the relationship between brands and customers, mobile phone brands in Taiwan have created their own Facebook fan page to manage the interactions with their customers. However, due to different marketing and management strategies, the effects...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/459jg6 |