Applying UTAUT Model to Study the Use of Mobile Marketing by Distributors
碩士 === 康寧大學 === 企業管理研究所 === 106 === Following the advancement in science and technology as well as the rising prosperity of society in recent years, people’s consumption habits have undergone drastic changes, with conventional on-site consumption and shopping being gradually replaced by online consu...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jpdsh9 |