A Study of the Relationship among the Experiential Marketing, Service Quality, Customers Satisfaction and Revisit Intention─ A Case of White Men Toothpaste Factory

碩士 === 康寧大學 === 企業管理研究所 === 107 === This main purpose of this study was to explore the relationship among the experience marketing, service quality, customer satisfaction and willingness to travel in the white men toothpaste factory. This study takes the white men toothpaste factory as an example to...

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Bibliographic Details
Main Authors: WU, SHIAU-WEN, 吳曉雯
Other Authors: LIN, CHENG-TE
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/2kdzd7