A Study of Purchase Intention on Over-The-Top

碩士 === 康寧大學 === 資訊傳播研究所 === 106 === In Taiwan, more and more living electrical appliances are connected to the Internet as smart controls. Of course, audio and video is no exception. Over-The Top (OTT) has become a video viewing tool for consumers including smart TV, computers, smart phones and...

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Bibliographic Details
Main Authors: CHEN, TING-YU, 陳廷瑀
Other Authors: TU, BAU-MIN
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/r5wgsz