The Effects of Product Originon Brand Loyalty and Brand Value:Moderating by Brand Experience and Brand Dilution.
碩士 === 銘傳大學 === 企業管理學系 === 106 === This research explores the relationship between the product origin which consisted of authentic products from authorized retailers, authentic products from grey market and counterfeit products toward brand value and brand loyalty. This topic is important because th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3eseuv |