Effects of Food Oral Haptics on Consumers' Taste

碩士 === 銘傳大學 === 企業管理學系 === 106 === In this study, we demonstrate that oral-haptics of food (soft vs. hard) influences the sweet or sour perception. There are two between-subject experiments in this research: (1) sweet perception: the colors are red (study 1a) and orange (study 1b) (2) sour perceptio...

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Main Authors:	LEE, YUN-CHEN, 李昀蓁
Other Authors:	CHOU, YU-JEN
Format:	Others
Language:	zh-TW
Published:	2018
Online Access:	http://ndltd.ncl.edu.tw/handle/535p46

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spelling	ndltd-TW-106MCU001210242019-07-18T03:56:05Z http://ndltd.ncl.edu.tw/handle/535p46 Effects of Food Oral Haptics on Consumers' Taste 食物口腔觸感對消費者味覺之影響 LEE, YUN-CHEN 李昀蓁碩士銘傳大學企業管理學系 106 In this study, we demonstrate that oral-haptics of food (soft vs. hard) influences the sweet or sour perception. There are two between-subject experiments in this research: (1) sweet perception: the colors are red (study 1a) and orange (study 1b) (2) sour perception: the colors are green (study 2a) and yallow (study 2b). We find that consumer perceive more sour when the candy is hard (vs. soft). There are several theoretical developments and practical implications in this study. CHOU, YU-JEN 周宇貞 2018 學位論文 ; thesis 29 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 銘傳大學 === 企業管理學系 === 106 === In this study, we demonstrate that oral-haptics of food (soft vs. hard) influences the sweet or sour perception. There are two between-subject experiments in this research: (1) sweet perception: the colors are red (study 1a) and orange (study 1b) (2) sour perception: the colors are green (study 2a) and yallow (study 2b). We find that consumer perceive more sour when the candy is hard (vs. soft). There are several theoretical developments and practical implications in this study.
author2	CHOU, YU-JEN
author_facet	CHOU, YU-JEN LEE, YUN-CHEN 李昀蓁
author	LEE, YUN-CHEN 李昀蓁
spellingShingle	LEE, YUN-CHEN 李昀蓁 Effects of Food Oral Haptics on Consumers' Taste
author_sort	LEE, YUN-CHEN
title	Effects of Food Oral Haptics on Consumers' Taste
title_short	Effects of Food Oral Haptics on Consumers' Taste
title_full	Effects of Food Oral Haptics on Consumers' Taste
title_fullStr	Effects of Food Oral Haptics on Consumers' Taste
title_full_unstemmed	Effects of Food Oral Haptics on Consumers' Taste
title_sort	effects of food oral haptics on consumers' taste
publishDate	2018
url	http://ndltd.ncl.edu.tw/handle/535p46
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Effects of Food Oral Haptics on Consumers' Taste

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