How Ambient Scent and Touch Affect Consumer Impulsive Buying

碩士 === 銘傳大學 === 企業管理學系 === 106 === In recent years, with the advancement and change of marketing methods, consumers can easily contact impulsive buying opportunities. However, most studies have separately explored scent or touch, and rarely combine these two topics together.It has forced or irresist...

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Bibliographic Details
Main Authors: CHANG, PO-HSUN, 張博勛
Other Authors: HSU, YA-HUI
Format: Others
Language:en_US
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/c72s5n