How Ambient Scent and Touch Affect Consumer Impulsive Buying
碩士 === 銘傳大學 === 企業管理學系 === 106 === In recent years, with the advancement and change of marketing methods, consumers can easily contact impulsive buying opportunities. However, most studies have separately explored scent or touch, and rarely combine these two topics together.It has forced or irresist...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/c72s5n |