The Influence of Blogger’s Behavior on Consumer’s Negative Emotion, Trust and Negative Word of Mouth.
碩士 === 銘傳大學 === 企業管理學系 === 106 === With the raise of the new market in Asia, the industry of KOL(Key Opinion Leader) is expanding. Bloggers have become a new career and have developed into many different types. It is seen as one of the most important element in economic development in Taiwan. The th...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4nc4qh |