The Effect of Augmented Reality Virtual Experience on Purchase Intention: The Case of Furniture Exhibition APP
碩士 === 銘傳大學 === 企業管理學系 === 106 === Furniture retailers use mobile APP and augmented reality to let consumers simulate the spatial planning of furniture in advance. Understand the details of the products and whether it conforms to consumers demand, and whether the products can be set out in house or...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2018
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Online Access: | http://ndltd.ncl.edu.tw/handle/n9mcgm |