Do I Destroy Product Beauty? Effects of Product Aesthetics and Usage Process on Consumption Affect
碩士 === 銘傳大學 === 企業管理學系 === 106 === “Aesthetics” plays a very important role in the design of the product, and it is worth to explore when consumers use the aesthetic product. Prior research mainly focuses on the destroyed product aesthetics enhance the negative emotions. This research focuses on the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9ys3a9 |