How 3D Renders Variate from Virtual Reality in Increasing Attitude towards the Product and Purchase Intentions. A Marble Company Case

碩士 === 銘傳大學 === 企業管理學系 === 106 === The marble design industry makes usage of several techniques for showing their customers the design of the products they want. Two of the newest ways of representing marble products are 3D Renders and Virtual Reality representations. The first one is the most used...

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Bibliographic Details
Main Authors: Sonia Gutierrez Martos, 古妮妮
Other Authors: TU, CHIA-YU
Format: Others
Language:en_US
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/vw3wx4