A study of How the International Trade Fair Affects Swaziland Economy through Impact on Local Firms

碩士 === 銘傳大學 === 國際企業學系碩士班 === 106 === Many companies attend the international trade fair for various reasons. Some of these motives include marketing purposes where brand awareness could be created, obtaining new local and international suppliers, product testing, finding out about competition and b...

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Bibliographic Details
Main Authors: Nonkululeko Lisa Magagula, 馬莉珊
Other Authors: Wang, Yi-Jie
Format: Others
Language:en_US
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/6tp542