A Research on Taiwan Market Entry Strategy for International Brand-A Case Study of Z Company
碩士 === 銘傳大學 === 新媒體暨傳播管理學系碩士班 === 106 === In recent years, the commercial competition is fierce, the brand awareness has been deeply rooted in the hearts of the people, a new brand entering a new market should raise the popularity as soon as posibale.This article choose the US hair brand Z Company a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/467f93 |