The influence of brand, perceived risk and Involvement to explore consumers’ purchase intention on foreign currency insurance policies.
碩士 === 銘傳大學 === 風險管理與保險學系碩士在職專班 === 106 === Recently, due to the country's continued sluggish economy and demographic structure, with the advent of the low interest rate era, Taiwanese insurance policies introduced by local insurance companies have low pre-determined interest rates. Consumers a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fq9hqu |