Factors Influence User’s Live Broadcasting Usage Intention: Impact of Media Environment and Personal Characteristics
碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 106 === In recent years, the emerging live broadcasting e-commerce has gradually influenced both brick and mortar store and online shopping store. The live broadcasting platforms have dynamic description of goods, time-bound bidding of products, and provide conv...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/p2j578 |