The Effects of Social Image and Ethical Consumerism on Purchase Intention for Fairtrade Coffee
碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 106 === The Fair trade coffee has been popularized in Taiwan in the past ten years. Although it has grown with the efforts of government agencies and private Fair Trade groups, it is still far from popular in foreign countries. However, in the modern society where en...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gm5umv |