Factors Affecting Customers’ Purchase Intention in Live Webcast:The Role of Trust and Its Antecedents
碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 106 === As the increasing popularity of the live webcast, the firms have begun to use such technologies to promote their products and services. The live webcast technologies can also be a useful channel for firms to communicate with their consumers. Since the impor...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/u7gu45 |