The Case of Breakfast and bed in Dongshan Township – The Qualitative Analysis of Business Strategy and Service Quality

碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 106 === The aims of this paper were to identify the current entrepreneurial model for breakfast and bed (a.k.a. B&B) and their future development in Taiwan, explore how the B&B operators have come up with strategies to address challenges, and proffer practica...

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Bibliographic Details
Main Authors: LIN, YI-TING, 林奕婷
Other Authors: FANG, YEN-PO
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/z5wej2