Porter’s Five Forces to Analysis the Operation and Management of Taiwan Tour Bus
碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 106 === This research adopted the Porter's five-force analysis and 8p’s service marketing to explore the operation and management of Taiwan Tour Bus. The trend of global free travel is unstoppable, and "Taiwan Tour Bus" are at the forefront of receptio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28gs9n |