An Investigation into the Determinant of Customers’ Choice of Online Shopping Platforms: Comparisons between the momo shop and Books
碩士 === 銘傳大學 === 商品設計學系創新設計與管理碩士在職專班 === 106 === Recent years has witnessed the rapid development of Taiwan’s e-commerce. Facing the increase of domestic online platforms along with the injection of foreign brands, the overall market is very dynamic. In such competitive environment, the industry deal...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8u9p8z |