An Exploration of the Marketing Strategies of the Tinplate Can Industry – A Case of Tinplate Can Company

碩士 === 明道大學 === 企業高階管理碩士班 === 106 === This study investigates the changes in the market environment of the tinplate can industry. The market competition facing them is much more difficult than that of peer companies. Therefore, it is worth to explore its production and development experience in the...

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Bibliographic Details
Main Authors: CHEN, CHIN-LUNG, 陳金龍
Other Authors: LEE, CHIA-JUNG
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/4k73sw