The Critical Factors Affecting Customers Brand Choice-A Case Study of Phuc Long Coffee and Tea House
碩士 === 美和科技大學 === 企業管理系經營管理碩士班 === 106 === Nowadays, the consumption of coffee in domestic market is increasing because the increase in GDP and population has brought about the expenditure on food and beverage such as coffee. Urbanization and the proliferation of Western style coffee shops are also...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w8ms7y |