The Study Of The Relationship Among Big Five Factors Of Personality, Time Pressure And Discount Rate In Customer’s Purchasing Intention

碩士 === 明新科技大學 === 管理研究所碩士班 === 106 === Nowadays, the demand of shopping is more and more generalize. Peoples are always searching for what they want, especialy when the sale season is coming. We perfrom structural equation analysis by using IBM SPSS Statistics Ver 20 with a sample of 299 observation...

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Bibliographic Details
Main Authors: NGO DIEU LINH, 吳妙鈴
Other Authors: Wong Hsien Lun
Format: Others
Language:en_US
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/a36pfw