The Analyses of Avatar Endorsement in the Public Sector – The Example of KRTC Girls

碩士 === 國立政治大學 === 公共行政學系 === 106 === In recent years, governments start to emphasize the importance of policy promotion and policy marketing. Under the belief of treating people as customers, the ultimate goal is to draw people’s attention and to increase their satisfaction on public services. Norma...

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Bibliographic Details
Main Author: 萬騏瑋
Other Authors: 董祥開
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/5ujcye