Industry analysis and expansion strategies for the U.S. adhesive market : taking an example of a Taiwan-based company
碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 106 === In the past two years, a Taiwan-based adhesive manufacturer confronted significant declines in sales for the U.S. market. The purpose of the study is to propose alternative strategies for the manufacturer in expanding the U.S. adhesive market and to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pg6pzr |