Luxury and ecommerce: how china is shaping the future of western luxury brands
碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 106 === This paper reflects on the influence of technology innovations on the global luxury landscape, a market dominated by Western brands looking to reach unique China’s consumers pool. As competition is getting sharper on a global scale, luxury consumers...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/a962mz |