The Effect of Different Types of Argument on Elaboration and Decision Confidence: Traditional and Neuroscience Experiment Viewpoints
博士 === 國立政治大學 === 企業管理學系 === 106 === The purpose of this paper is to discuss the effects of three types of argument—namely strong, weak, and heuristic—on persuasiveness, elaboration, and decision confidence. Research has indicated that persuasiveness from heuristic cues results from the activation o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76mj3g |