Exploring the Evaluation Process of Aesthetic Judgment on Logo by Structure Comparison Theory and Attention Driving Mechanism
博士 === 國立政治大學 === 企業管理學系 === 106 === This thesis aimed to ascertain how consumers would evaluate the similarity and make aesthetic judgement between the original logo and the new logo of a brand in the process of a brand’s reform or a brand extension. Through a qualitative interview and three experi...
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| Format: | Others |
| Language: | zh-TW |
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2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8hqr9w |