The effects of e-commerce quality signals on the seller reputation
碩士 === 國立政治大學 === 國際經營與貿易學系 === 106 === The e-commerce platform makes it easier for consumers to compare the information of sellers. With many competitors on the e-commerce platform, what signals should the seller send out to build their reputation, increase their sales, and reduce perceived risk to...
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| Format: | Others |
| Language: | zh-TW |
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2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xf4uw9 |