The cultural intermediaries of transnational sports: The process of NBA's expansion in Taiwan
博士 === 國立政治大學 === 傳播學院博士班 === 106 === This study seeks to shed light on the process of NBA’s expansion in Taiwan from the perspective of globalization. Theoretically, the relationship between sports and media should be mutual beneficial. However, the evidence from documentary analysis, textual analy...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mety3n |