How Camera Angle of Product and Ad Claims in Print Advertisement Affect Consumer Decision? The Application of Construal Level Theory
碩士 === 國立政治大學 === 傳播學院傳播碩士學位學程 === 106 === Much research has shown that when the upward-looking camera angle employed to depict a product, people generate more favorable attitude toward the product. The reverse is found when the product depicted by downward-looking angle. However, the existing liter...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/v69pnu |