Study on the influence of beauty bloggers toward consumers' purchase intention from the perspective of reference groups and consumer experience
碩士 === 國立政治大學 === 傳播學院傳播碩士學位學程 === 106 === Nowadays, many female consumers in the social media watch beauty bloggers’ videos and tweets, it is easy for beauty bloggers to use or recommend products to generate a desire to buy, and have a more profound impression on the brand, beauty bloggers Why can...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6dgpgf |