The Integration between Customer Relationship Management and Customer Cost and Profit Management

碩士 === 國立政治大學 === 會計學系 === 106 ===   With the rapid development of science and technology, along with the increasingly fierce global competition environment, the importance that companies place on customer relationship management has also increased. However, if companies are constantly pursuing an i...

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Bibliographic Details
Main Authors: Lin, Ying-Yu, 林穎瑜
Other Authors: Wu, An-Ni
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/42bt64