Marketing strategy that department stores can take under the trend of omnichannel
碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 106 === In today’s retail market, the traditional brick-and-mortar retailers have strived to develop online market after facing intense competition from e-commerce prosperity, online retailers such as Amazon and Alibaba have also started to expand offline marke...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w9tfes |