A Case Study on the Omni-Channel of 3C Retailer Industry
碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 106 === The development of retailing industry has been influenced by the environment and technological advancement. The channel has evolved from a single channel to multiple channels to the Omni-channel retailing. Retailer become more and more consumer oriented...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6r398f |