Study on Preference for Online Travel Agency Discount Program-Application of Conjoint Analysis
碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 106 === Online booking has become a trend for consumers to choose for their travel accommodation. If the operators of online travel agency are able to understand the consumer preferences and behavioural patterns on accommodation booking promotions, it will help...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/54qq7g |