A Case Study of New Retail Business Model

碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 106 === The development of internet provides consumers with more means of purchase, it also means the increase in difficulty for retailers to understand customer preference. Retailers need to maintain not only the quality of product but also service and marketi...

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Bibliographic Details
Main Authors: Chang, Ting-Hsuan, 張庭瑄
Other Authors: Chiu, Yi-Chia
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/dsvm2q