The Relationship between Country-of-Origin Image, Brand Equity, and Consumer Purchase Intention in Brand M&A
碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 106 === To strengthen enterprises’ competitive advantage, shifting to multi-brand strategy is the most common way, especially the brand mergers and acquisitions (brand M&A) strategy, fully controlled with high capital investment. M&A studies now rarely...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/y7efuq |