A Research on the Business Model of Cultural and Creative Pop-up stores: A Case Study of KAMARO’AN, Pins & Needles and SOBDEALL

碩士 === 國立政治大學 === 科技管理與智慧財產研究所 === 106 === These days, not only big brands but also small brands have started to use the form “Pop-up Stores” to promote their brands in Taiwan. Huashan 1914 Creative Park is one of the example. Since 2014, Huashan Creative Park has invited cultural and creative teams...

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Bibliographic Details
Main Authors: Hsieh, Yi-Chen, 謝宜臻
Other Authors: Wu, Feng-Shang
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/b86bdr