Social Media Marketing in the Public Sector ─ Evidence from NPA4U Fanpage.

碩士 === 國立中興大學 === 國家政策與公共事務研究所 === 106 === Social media marketing, which make use of social networking service as a route, achieve the purpose of marketing by the connection and sharing between users. Sinse social networking service was popular in Taiwan, public sectors also use the social networkin...

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Bibliographic Details
Main Authors: Yi-Sheng Chung, 鍾易昇
Other Authors: 邱明斌
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/73rt68