The Study of Government’s Usage of Social Media Marketing and Crisis Communication Strategy: The Case of Taipei 2017 Summer Universiade
碩士 === 國立中興大學 === 國家政策與公共事務研究所 === 106 === In 2011, the Taipei City Government won race to host the “Taipei 2017 Summer Universiade”, which is the highest rank of international sports events ever hosted by Taiwan in history. The Taipei City Government went from being doubted at the beginning, to win...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3r2zcm |