Relationship of Content Marketing Among Customer Satisfaction, Customer Perceived Value and Customer Loyalty
碩士 === 國立中興大學 === 企業管理學系所 === 106 === The purpose of this study is to explore the impact of content marketing on customer perceived value, customer satisfaction, and customer loyalty. According to previous literature, customer satisfaction increases will cause customer loyalty increase and customer...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/x7sttg |