A retailer''s deterministic decision model about selecting EDLP or PROMO strategy
碩士 === 國立中興大學 === 行銷學系所 === 106 === In today''s highly competitive environment of various types of shops, most stores rely on price promotions to sell, the proportion of annual sales with price promotions has reached a high level. As most retailers conduct price promotions, it is an import...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/uk4e99 |