Matching effect between transaction and relationship marketing under O2O channels of smallholder farmers
碩士 === 國立中興大學 === 行銷學系所 === 106 === In recent years, with the rapid development of technology and the prosperity of the global information network, more and more retailers have chosen to integrate virtual and physical channel. However, most of the O2O research only talked about transactional marketi...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52dkj8 |