The Impact of Brand Personality Congruence of Brand and Endorser on the Endorsement Effect in case of Taiwan Cosmetic YouTuber and World Wide Cosmetic Brand
碩士 === 國立中興大學 === 行銷學系所 === 106 === This study took brand and endorser as research objects in case of the new type of endorser, YouTuber, and foreign cosmetic brand. This thesis approached the influence that brand personality congruence between brand and endorser caused to endorsement effect by usin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fpj8h7 |